Wednesday, August 17, 2016
Monday, July 25, 2016
Signals for Local Search
There are many factors that determine where your website is located within the local Search market. We can break down the local search signals in the following way:
- Google My Business Signals (14.7%)
(Categories, Keyword in Business Title, Proximity, etc.) - External Loc. Signals (13.6%)
(IYP/aggregator NAP consistency, Citation Volume, etc.) - On-page Signals (20.3%)
(Presence of NAP, Keywords in Titles, Domain authority, etc.) - Link Signals (20.0%)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) - Review Signals (8.4%)
(Review quantity, Review velocity, Review diversity, etc.) - Social Signals (5.0%)
(Google+ authority, Facebook likes, Twitter followers, etc.) - Behavioral/Mob. Signals (9.5%)
(Click through rate, Mobile clicks to call, Check-ins, Offers, etc.) - Personalization (8.5%)
The full Story is here: Local SEO Services
Wednesday, June 17, 2015
Pinterest Promoted Pins
Pinterest Promoted Pins
Pinterest is a very unique image driven social platform
Reach more customers
Pinterest is a very unique image driven social platform which has become popular in the last few years. It is especially useful for businesses since they can showcase their products as well as services through images. Users find this platform helpful as they can quickly check out product images before making any purchase decision as well as share them with other users (re-pin).
- See more at: http://klicktwice.com/pinterest-promoted-pins.html#sthash.xA4ksxgp.dpuf
Pinterest is a very unique image driven social platform
Reach more customers
Pinterest is a very unique image driven social platform which has become popular in the last few years. It is especially useful for businesses since they can showcase their products as well as services through images. Users find this platform helpful as they can quickly check out product images before making any purchase decision as well as share them with other users (re-pin).
- See more at: http://klicktwice.com/pinterest-promoted-pins.html#sthash.xA4ksxgp.dpuf
Tuesday, March 3, 2015
Avoid Link Building
Avoid Link Building
Webmasters should avoid trying to focus on link building
Read on ......
This video snippet is making its way around the SEO/web building community. Google’s John Mueller was captured saying live in a Google+ hangout that webmasters should avoid trying to focus on link building. John went on to add that doing so can ultimately lead to more harm than good for your web site.
Google's webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web site than anything good.
A webmaster asked, “is link building in any way good?” John’s initial response was, “in general, I’d try to avoid that.”
John’s response:
"That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe; put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps."
Hang on..... , what he meant was, solely concentrating on link building. Link building is a key element that Google uses to rank websites.
When you create content, blog posts, social media events, press releases and new web pages you are creating valuable links to your web site.
The Take Away.
Keep creating great content and make it easy to link back to your site. It all sounds like incoming links to me! Go ahead and hit the like button, that’s a social signal for Google and it will probably count somewhere in their algorithms as a LINK.
- See more at: http://www.klicktwice.com/avoid-link-building.html#sthash.H8VizQZ7.dpuf
Webmasters should avoid trying to focus on link building
Read on ......
This video snippet is making its way around the SEO/web building community. Google’s John Mueller was captured saying live in a Google+ hangout that webmasters should avoid trying to focus on link building. John went on to add that doing so can ultimately lead to more harm than good for your web site.
Google's webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web site than anything good.
A webmaster asked, “is link building in any way good?” John’s initial response was, “in general, I’d try to avoid that.”
John’s response:
"That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe; put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps."
Hang on..... , what he meant was, solely concentrating on link building. Link building is a key element that Google uses to rank websites.
When you create content, blog posts, social media events, press releases and new web pages you are creating valuable links to your web site.
The Take Away.
Keep creating great content and make it easy to link back to your site. It all sounds like incoming links to me! Go ahead and hit the like button, that’s a social signal for Google and it will probably count somewhere in their algorithms as a LINK.
- See more at: http://www.klicktwice.com/avoid-link-building.html#sthash.H8VizQZ7.dpuf
Tuesday, February 3, 2015
A Goldmine of Data | Google Custom Search
Yes, with Google custom search for websites we can make it easier for your website visitors to find information, and for the website owner you can find out what key phrases those visitors are using to access your site.
We can tie your site search with Google Analytics and then report on all the key phrases that a real customer may be using to search your site.
THINK ABOUIT IT! …… I mean think about that…….
A customer goes on your shoe store and is looking for “Designer Canvas Shoes” If we knew from previous searches that this was an actual search term, we could have created a landing page for “Designer Canvas Shoes” and send that potential customer to that landing page. Instead in this example, without knowing we might have lost that customer, he would have simply bounced off the page. Just another bounce rate statistic.
We can tie your site search with Google Analytics and then report on all the key phrases that a real customer may be using to search your site.
THINK ABOUIT IT! …… I mean think about that…….
A customer goes on your shoe store and is looking for “Designer Canvas Shoes” If we knew from previous searches that this was an actual search term, we could have created a landing page for “Designer Canvas Shoes” and send that potential customer to that landing page. Instead in this example, without knowing we might have lost that customer, he would have simply bounced off the page. Just another bounce rate statistic.
Its an easy tool to install, configure and its FREE!
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