There are many factors that determine where your website is located within the local Search market. We can break down the local search signals in the following way:
- Google My Business Signals (14.7%)
(Categories, Keyword in Business Title, Proximity, etc.) - External Loc. Signals (13.6%)
(IYP/aggregator NAP consistency, Citation Volume, etc.) - On-page Signals (20.3%)
(Presence of NAP, Keywords in Titles, Domain authority, etc.) - Link Signals (20.0%)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) - Review Signals (8.4%)
(Review quantity, Review velocity, Review diversity, etc.) - Social Signals (5.0%)
(Google+ authority, Facebook likes, Twitter followers, etc.) - Behavioral/Mob. Signals (9.5%)
(Click through rate, Mobile clicks to call, Check-ins, Offers, etc.) - Personalization (8.5%)
The full Story is here: Local SEO Services
