Long tail keyword
Long tail keywords are the
longer, more specific keywords that are less common, individually, but add up
to account for the majority of search-driven traffic.
Long tail keywords are the
opposite of "head" terms, which are more popular or more frequently
searched on. For example, "fish tanks" is a head term, but
"compare prices whisper aquarium filters" is a long-tail keyword.
Beginner search marketers often
focus on head terms when optimizing their sites for organic search or creating
pay-per-clickcampaigns. This is a mistake—long-tail keywords can offer
incredible ROI because they're less competitive to rank for organically and
less expensive to bid on for PPC. In addition, people using long-tail search
queries are often highly qualified and more likely to convert.
The
trick is to find a reliable, renewable source of longtail keywords that are
relevant to your site and your business niche. Unfortunately, typical keyword
suggestion tools don't deliver much in the way of long tail terms. They tend to
return limited lists of very popular keywords, leaving you in the dark as to
the long tail of search.
Steve Steinberger
561-281-8330
No comments:
Post a Comment