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Steve Steinberger
561-281-8330
www.klicktwice.com
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| web design/development, internet marketing company |
Thursday, October 30, 2014
Sync Online and Offline Content
Sync Online and Offline Content
To be successful, SEO has to be synced up with our other marketing avenues, Your offline channels.One study showed that 45% of online searchers were influenced by offline channels and another study showed that 67% of online users are driven to search from exposure to some offline channel.
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Steve Steinberger
561-281-8330
www.klicktwice.com
Read More ...
Steve Steinberger
561-281-8330
www.klicktwice.com
Tuesday, October 28, 2014
Link Building | Building links and SEO
Link Building | Building links and SEO
Let's say you created glossary of terms related to your business something genuinely useful to other people in your industry. A few bloggers discover the glossary and think it's worth talking about so they mention it in their blogs and the link to it. Thats a real links. This kind of link building encourages people to link to your site and is often known by the term "link bait". On the other hand let's say you buy links.
When you buy links, you pay other site owners to link to your site. Those are the artificial kind of links. The site owners don't really care about your site. They don't care what the link is pointing to. They're simply placing the link in exchange for money. Of course it's often difficult for the search engines to determine the difference between a real link and an artificial link.
Steve Steinberger
561-281-8330
561-281-8330
Tuesday, October 21, 2014
Website Designers | Local Search Rankings
Website Designers | Local Search Rankings
OVERVIEW - KLICKlocal - Local Search
Google,
Yahoo and Bing; Facebook, Foursquare and Twitter; Superpages, Yelp and
yellowpages.com; mobile searches on phones, tablets and other portable
devices.
What do all of these things have in common? They are
all digital touch points that millions of consumers have access to each
and every day. What are they looking for? Information about businesses
like yours.
When was the last time you actually picked up a phonebook? Today we are all about technology and the ease of pulling up a listing with the touch of a button. And whether you know it or not, your business is already listed on numerous search engine portals…but yet missing from many others. How do you know where and how your business is being represented?
- See more at: http://www.klicktwice.com/pages-klick-local-connect.html
Steve Steinberger
561-281-8330
www.klicktwice.com
OVERVIEW - KLICKlocal - Local Search
Google,
Yahoo and Bing; Facebook, Foursquare and Twitter; Superpages, Yelp and
yellowpages.com; mobile searches on phones, tablets and other portable
devices.
What do all of these things have in common? They are
all digital touch points that millions of consumers have access to each
and every day. What are they looking for? Information about businesses
like yours.
 |
| Local Search | KLICKlocal |
When was the last time you actually picked up a phonebook? Today we are all about technology and the ease of pulling up a listing with the touch of a button. And whether you know it or not, your business is already listed on numerous search engine portals…but yet missing from many others. How do you know where and how your business is being represented?
- See more at: http://www.klicktwice.com/pages-klick-local-connect.html
Steve Steinberger
561-281-8330
www.klicktwice.com
Thursday, October 16, 2014
Anatomy of an SEO optimized webpage
SEO optimized webpage
 |
| Optimized Webpage |
- The webpage is about 400 words in length (not counting code), putting it in the ideal 400-600 word range
- The keyword Phrase is used in the H1 tag and in at least 50% of the other H tags (h2, h3), and the page is effectively broken up by sub-headings (H2 or H3 Tags)
- There is approximately one H tag per 150 words of content. The keyword is used 5 times throughout the page and also appears in a strong tag (bold) and in a list item
- Variations of the keyword and other related keywords are used throughout the text
- The text of the page contains cross-links to other related pages using keyword rich anchor text relevant to the pages being linked to
- Every page should cross-link to 1 or 2 other relevant pages on your site
- Advanced SEO Practices
Steve Steinberger
561-281-8300
www.klicktwice.com
561-281-8300
www.klicktwice.com
Monday, October 13, 2014
PPC | Pay Per Click Marketing
PPC | Pay Per Click Marketing
Ad Rank to Google is a formula which combines your max bid, your quality score and “the expected impact of extensions and other ad formats.To understand ad position, it’s crucial to understand quality score. Earning a good quality score gives you the best chance of having your ads appear at the top of the page.
 |
| PPC Advertsing |
To rank well on Google, make sure you optimize for quality score and use ad extensions.Bid as much as you can afford. Remember, you usually won’t pay your maximum cost-per-click — you pay only $0.01 higher than the advertiser below you based on the ad rank calculation mentioned. If the keyword is valuable to you, don’t be afraid to bid high.
Steve Steinberger
561-281-8330
www.klicktwice.com
Steve Steinberger
561-281-8330
www.klicktwice.com
Wednesday, October 8, 2014
Mobile Website vs Mobile App
Mobile Website vs Mobile App
Which is Better?
The most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. If your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go.
In some cases you may decide you need both a mobile website and a mobile app. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.
It’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
Advantages of a Mobile Website vs. Native Apps
Steve Steinberger
561-281-8330
www.klicktwice.com
Which is Better?
In some cases you may decide you need both a mobile website and a mobile app. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.
It’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
Advantages of a Mobile Website vs. Native Apps
Advantages of a Mobile Website vs. Native Apps
Steve Steinberger
561-281-8330
www.klicktwice.com
Which is Better?
The most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. If your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser. It’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
- See more at: http://klicktwice.com/mobile-website-vs-mobile-app.html#sthash.BAVxUgSl.dpuf
The most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. If your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser. It’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
- See more at: http://klicktwice.com/mobile-website-vs-mobile-app.html#sthash.BAVxUgSl.dpuf
Which is Better?
The most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. If your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser. It’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
- See more at: http://klicktwice.com/mobile-website-vs-mobile-app.html#sthash.BAVxUgSl.dpuf
The most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. If your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser. It’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
- See more at: http://klicktwice.com/mobile-website-vs-mobile-app.html#sthash.BAVxUgSl.dpuf
Tuesday, October 7, 2014
SEO Specialist
SEO Specialist
The Search Engine Optimization (SEO) Specialist's main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to the sites by improving page rank within search engines.
An SEO Specialist will develop content to include keyword or phrases that will increase traffic to the sites. They will analyze the websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments within the business.
Read More on SEO Specialist ....
Steve Steinberger
561-281-8330
www.klicktwice.com
The Search Engine Optimization (SEO) Specialist's main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to the sites by improving page rank within search engines.
 |
| SEO Specialist |
An SEO Specialist will develop content to include keyword or phrases that will increase traffic to the sites. They will analyze the websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments within the business.
Read More on SEO Specialist ....
Steve Steinberger
561-281-8330
www.klicktwice.com
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