PPC | Pay Per Click Marketing

PPC | Pay Per Click Marketing

PPC Advertsing

Ad Rank to Google is a formula which combines your max bid, your quality score and “the expected impact of extensions and other ad formats.To understand ad position, it’s crucial to understand quality score. Earning a good quality score gives you the best chance of having your ads appear at the top of the page.

To rank well on Google, make sure you optimize for quality score and use ad extensions.Bid as much as you can afford. Remember, you usually won’t pay your maximum cost-per-click — you pay only $0.01 higher than the advertiser below you based on the ad rank calculation mentioned. If the keyword is valuable to you, don’t be afraid to bid high.

Steve Steinberger
561-281-8330
www.klicktwice.com