Pinterest Promoted Pins

Pinterest Promoted Pins



 Pinterest is a very unique image driven social platform
Reach more customers
Pinterest is a very unique image driven social platform which has become popular in the last few years. It is especially useful for businesses since they can showcase their products as well as services through images. Users find this platform helpful as they can quickly check out product images before making any purchase decision as well as share them with other users (re-pin).
- See more at: http://klicktwice.com/pinterest-promoted-pins.html#sthash.xA4ksxgp.dpuf

Avoid Link Building

Avoid Link Building


Webmasters should avoid trying to focus on link building
Read on ......


This video snippet is making its way around the SEO/web building community. Google’s John Mueller was captured saying live in a Google+ hangout that webmasters should avoid trying to focus on link building. John went on to add that doing so can ultimately lead to more harm than good for your web site.

Google's webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web site than anything good.
A webmaster asked, “is link building in any way good?” John’s initial response was, “in general, I’d try to avoid that.”


John’s response:

"That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe; put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps."


Hang on..... , what he meant was, solely concentrating on link building. Link building is a key element that Google uses to rank websites.


When you create content, blog posts, social media events, press releases and new web pages you are creating valuable links to your web site.

The Take Away.

Keep creating great content and make it easy to link back to your site. It all sounds like incoming links to me! Go ahead and hit the like button, that’s a social signal for Google and it will probably count somewhere in their algorithms as a LINK.

- See more at: http://www.klicktwice.com/avoid-link-building.html#sthash.H8VizQZ7.dpuf

A Goldmine of Data | Google Custom Search

Yes, with Google custom search for websites we can make it easier for your website visitors to find information, and for the website owner you can find out what key phrases those visitors are using to access your site. 

We can tie your site search with Google Analytics and then report on all the key phrases that a real customer may be using to search your site. 

THINK ABOUIT IT! …… I mean think about that……. 

A customer goes on your shoe store and is looking for “Designer Canvas Shoes” If we knew from previous searches that this was an actual search term, we could have created a landing page for “Designer Canvas Shoes” and send that potential customer to that landing page. Instead in this example, without knowing we might have lost that customer, he would have simply bounced off the page. Just another bounce rate statistic.

Its an easy tool to install, configure and its FREE!

Steve Steinberger
561-281-8330
www.klicktwice.com

Analytic Partners | Google Analytics Platform Principles

Google Analytics Platform Principles Certified

 

Better understanding, better advertising choices
Do you ever wonder if you’re getting the most out of your Analytics reports? Let us show you how to dive deeper into how the The Google platform collects, transforms, and organizes data in Analytics. Understanding how this works can help you refine your implementation and uncover more valuable insights about your business.

- See more at: http://klicktwice.com/google-analytics-platform-principles-certified.html#sthash.f21TDMJ0.dpuf

Steve  Steinberger
561-281-8330
www.klicktwice.com

 

How do you know your website works?

My Website Doesn't Work

Comments

• Share on LinkedIn
• Share on Facebook
• Share on Google Plus
• Share on Twitter

How do you know your website is working? I don’t mean in the sense that it renders in a browser, but does it make you money, engage customers or brand your company.

Google Analytics can give you that insight. Within your Google Analytics account you can setup goals and then track their progress.

Setting up Goals

First you will need to install a snippet of code to track visitors. Then you can setup goals depending on your type of business.

The goals you setup for your website are the foundation of your website analysis because everything gravitates around your goals and conversion rates, the goals that are ultimately your business goals.

If you are wondering what goals you need to setup, start by asking yourself what is the purpose of your website. Is it an e-Commerce site that sells tangible goods? Is it a blog where you want to make revenue from ads? Do you sell eBooks or services? What is the main purpose of your site?

Once you figure this out you can go and start setting up goals base on your business objectives.

Here are some examples that will give you traction:

• e-Commerce site - enable eCommerce tracking and start checking the conversion rates for your products
• Engaged Visitors - people who spend more than one minute on your site
• Readers - people who visit at least two pages on your site
• Calls to action - use event tracking to measure calls to action
• Best performing ads - use event tracking to measure your best performing ads
• Subscriptions - check how the visitors who subscribe to your list behave
• Purchases - if you sell eBooks or courses you can get insights about your buyers

These goals will help you track conversion rates and get insights about the main traffic sources that send you visitors ,which convert, what are the keywords that send you customers, which page your visitor use most to signup for your newsletter, and more.

Use these examples to get started. Every website is unique and it will have unique goals.

Steve Steinberger
561-281-8330
www.klicktwice.com

Google AdWords Certified

Google AdWords Certified

Reach new markets and attract more customers with Google AdWords

Whether you are looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, we can help.

Advertise locally or globally - We can target your ads to customers in certain countries, regions or cities – or within a set distance from your business or store.

Reach the right people at the right time - Gets noticed and clicked by people on Google at the precise time when they are looking for your product or service.

- See more at: http://www.klicktwice.com/google-adwords-certification.html#sthash.3K0RGrux.dpuf



Steve Steinberger

561-281-8330

www.klicktwice.com

 

Responsive web page designers

The role of A Responsive Web Page Design

The ever-expanding mobile world makes it hard to keep up with web site design and development if you are maintaining multiplle versoins of your webiste. A responsive website design helps reduce costs and speeds up even the most routine tasks. Aresponsive design allows your web page to render, function and format on smart phones, tablets, desktops and smart devices. Which is important if you want users to be able to access your site or do business with you on the go.

See the full post here: https://www.linkedin.com/pulse/responsive-web-page-design-stephen-steinberger

Steve Steinberger
561-281-8330
www.klicktwice.com

Small Business SEO

When it comes to Small Business SEO basics the old KISS (kept it simple stupid) is the #1 rule. To get your website’s foundation properly optimized you need to have the following:

•           Keyword Research

•           Content Implementation – “is this information valuable, would I want to read it?”

•           Meta Tags

•           User-Friendly Design:  “would I want to use this website?”

•           Quality Link Building: Quality over quantity

Keyword Phrase Research for:

Using analytics data, AdWords data, or any other data sources you may have, identify which keywords to target based on volume of potential searches vs. perceived likelihood of goal completion. What I mean (especially for keyword phrases) is that you look at the keyword’s intent.

Is it informational, transactional or navigational? Are there dual meanings for the search EX: "Cars West Palm Beach" can be a search for someone seeking a new car, an old car, car prices, etc.

Content Implementation:
Use the keyword phrases you found in your copywriting.

With key phrases in hand its time to tailor your content to include those keywords sprinkled in. Ask yourself “would I read this?” If the answer is no try again. Every page should have a single objective so tailor your content accordingly. For example, this post is about small businesses SEO and five tactics to help get your site ranked.

Meta Implementation: (Titles & Descriptions)

Meta information is an important part of any SEO strategy, use the same keywords you’re targeting on a page for your metadata and make sure you follow all best practices.

User-Friendly Design:
Ask yourself “would I want to use this website?”

Website design is the most subjective section of SEO, the most important elements of web design are: Is the website easy to use? Is the path to conversion clearly visible? Nail those two elements and your website will already be well optimized. There are however some design conventions that most of the web implements.

The four conventions being:

* Logo of the website is a home button and is located top left.

* Phone Number and address on the top right of the website.

* Horizontal navigation

* Responsive web design

Having all the above elements on your website will ensure good user engagement and a higher chance of converting a visitor into a customer.

Quality Link Building:
Quality overQuantity Web Links

Link building is still arguably the most effective tactic to increasing organic search results; it’s also the most dangerous since black hat link building tactics can irreversibly cripple your websites rankings. Building natural links is a very difficult and often unsuccessful task. The best advice I have for local businesses looking to link build is to reach out to your community.

If you have the budget, sponsoring an event like a 5k or blood drive can have big social sharing and link building opportunities. Use the local outreach you planned on doing anyways to your advantage. As a small business, you should stay away from reciprocal link building, paying for links, links from completely irrelevant businesses, and using “spammy" link directories.

Small business SEO is a complex ever changing field that intimidates most small business owners. However, just by using the 5 building blocks above will get your small business moving in the right direction. There are countless techniques and best practices that can be implemented to help your SEO efforts, but with these 5 you can be rest assured that you have at least covered your foundation.

Steve Steinberger
www.klicktwice.com

561-281-8330