Calculating ROI with Adwords

Calculating ROI with Adwords

By calculating your ROI, you can determine how much money you have made by advertising with AdWords. Your ROI can help you decide how to spend your budget.

For example, if you find that a certain campaign is generating a higher ROI than others, you can apply more of your budget to the successful campaign and less to the ones that aren't performing as well.

You can also use the information to try improve the performance of the less successful campaigns. 

What if you do NOT sell a product directly to the customer.

In this case you can use a an alternative ROI measurement called Cost Per Acquisition or CPA. CPA can be used to estimate values for your leads and page views. Acquisitions can be thought of as conversions. Conversions are actions your customers take that you think are valuable. They represent actions like completing a purchase, signing up to receive more information or simply seeing an online page.

Learn More about ROI and Adwords .....

Steve Steinberger
561-281-8330
www.klicktwice.com

Pay Per Click Marketing Management

Pay Per Click Marketing Management

Pay per click account management in 30 minutes per week.
 

You don’t have the time …. It’s totally understandable, who has the time. If you don't make the time to visit your campaigns, then your ROI is going to crash and burn. Logging into your AdWords account once per week can make a difference. That is assuming your actually do some tweaking and optimization and not just looking around. Try this for the next month, login, doing some work, and logout. You can see steady improvement in your PPC performance in just 30 minutes a week.

See more at: http://klicktwice.com/ppc-management.html#sthash.K9pWEzqM.dpuf

Steve Steinberger
561-281-8330
www.klicktwice.com

 

Sync Online and Offline Content

Sync Online and Offline Content

To be successful, SEO has to be synced up with our other marketing avenues, Your offline channels.One study showed that 45% of online searchers were influenced by offline channels and another study showed that 67% of online users are driven to search from exposure to some offline channel.

Read More ...

Steve Steinberger
561-281-8330
www.klicktwice.com

web design/development, internet marketing company

Link Building | Building links and SEO

Link Building | Building links and SEO

 

Let's say you created glossary of terms related to your business something genuinely useful to other people in your industry. A few bloggers discover the glossary and think it's worth talking about so they mention it in their blogs and the link to it. Thats a real links. This kind of link building encourages people to link to your site and is often known by the term "link bait". On the other hand let's say you buy links.

When you buy links, you pay other site owners to link to your site. Those are the artificial kind of links. The site owners don't really care about your site. They don't care what the link is pointing to. They're simply placing the link in exchange for money. Of course it's often difficult for the search engines to determine the difference between a real link and an artificial link.

Steve Steinberger
561-281-8330

www.klicktwice.com

Website Designers | Local Search Rankings

Website Designers | Local Search Rankings

 OVERVIEW - KLICKlocal - Local Search 

Google,
Yahoo and Bing; Facebook, Foursquare and Twitter; Superpages, Yelp and
yellowpages.com; mobile searches on phones, tablets and other portable
devices.

What do all of these things have in common? They are
all digital touch points that millions of consumers have access to each
and every day. What are they looking for? Information about businesses
like yours.

Local Search | KLICKlocal 

When was the last time you actually picked up a phonebook? Today we are all about technology and the ease of pulling up a listing with the touch of a button. And whether you know it or not, your business is already listed on numerous search engine portals…but yet missing from many others. How do you know where and how your business is being represented? 

- See more at: http://www.klicktwice.com/pages-klick-local-connect.html

Steve Steinberger
561-281-8330
www.klicktwice.com

SEO Optimized Page

SEO Optimized Page

Anatomy of an SEO optimized webpage

SEO optimized webpage

Optimized Webpage

1. The webpage is about 400 words in length (not counting code), putting it in the ideal 400-600 word range 
2. The keyword Phrase is used in the H1 tag and in at least 50% of the other H tags (h2, h3), and the page is effectively broken up by sub-headings (H2 or H3 Tags) 
3. There is approximately one H tag per 150 words of content. The keyword is used 5 times throughout the page and also appears in a strong tag (bold) and in a list item 
4. Variations of the keyword and other related keywords are used throughout the text 
5. The text of the page contains cross-links to other related pages using keyword rich anchor text relevant to the pages being linked to 
6. Every page should cross-link to 1 or 2 other relevant pages on your site
7. Advanced SEO Practices

Steve Steinberger
561-281-8300
www.klicktwice.com

PPC | Pay Per Click Marketing

PPC | Pay Per Click Marketing

PPC Advertsing

Ad Rank to Google is a formula which combines your max bid, your quality score and “the expected impact of extensions and other ad formats.To understand ad position, it’s crucial to understand quality score. Earning a good quality score gives you the best chance of having your ads appear at the top of the page.

To rank well on Google, make sure you optimize for quality score and use ad extensions.Bid as much as you can afford. Remember, you usually won’t pay your maximum cost-per-click — you pay only $0.01 higher than the advertiser below you based on the ad rank calculation mentioned. If the keyword is valuable to you, don’t be afraid to bid high.

Steve Steinberger
561-281-8330
www.klicktwice.com

Mobile Website vs Mobile App

Mobile Website vs Mobile App

Which is Better?

The most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. If your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. 

In some cases you may decide you need both a mobile website and a mobile app. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser. 

It’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.


Advantages of a Mobile Website vs. Native Apps

Advantages of a Mobile Website vs. Native Apps

Steve Steinberger
561-281-8330
www.klicktwice.com

Which is Better?
The most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. If your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser. It’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
- See more at: http://klicktwice.com/mobile-website-vs-mobile-app.html#sthash.BAVxUgSl.dpuf

Which is Better?
The most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. If your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser. It’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
- See more at: http://klicktwice.com/mobile-website-vs-mobile-app.html#sthash.BAVxUgSl.dpuf

SEO Specialist

SEO Specialist

The Search Engine Optimization (SEO) Specialist's main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to the sites by improving page rank within search engines. 

SEO Specialist

An SEO Specialist will develop content to include keyword or phrases that will increase traffic to the sites. They will analyze the websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments within the business. 

Read More on SEO Specialist ....

Steve Steinberger
561-281-8330
www.klicktwice.com

Optimizing Your Visibility

SEO Services

Technology has greatly affected the lifestyles and lives of human beings and each individual knows and fully comprehends the importance of their web presence and also of promoting his or her brand online. The World Wide Web is a global platform. There are no geographical boundaries and limitations are practically non- existent. Traditional modes of communication have been rendered obsolete because the internet fulfils all the purposes that newspapers, magazines, television, radio and billboards fulfilled together. 

The internet is the one stop destination for promoting oneself, one’s brand, business, ideas, opinions, information or even special causes. Having a website facilitates credibility because a brand or a business is considered transparent and fair if a comprehensive website is available for the world to view. Updating content and information on the Web is simple, however, when professionals are hired for promotional activities, they bring finesse, quality and experience into the equation.

An entrepreneur or businessman may or may not posses in depth knowledge related to website deigning, HTML coding, Meta tagging etc. But professionals, whose job entails the above mentioned tasks and duties, have an in depth knowledge combined with practical experience. Hence, hiring a SEOCompany that offers comprehensive SEOServices is a smart choice.

SEO Services that are generally offered by a SEO Company include website designing, keyword determination, content generation, Meta tagging, publishing regular updates, tracking and assessment, social media content creation and management, personalization, internet marketing, ecommerce solutions, flash application development, application creation and development, building of links, conversion videos, PPC or pay per click services, community creation, upkeep of web pages, branding, and formatting of websites for mobile and tablet viewing, among many more advantageous services.    

When visitors begin to turn into loyal consumers one can ascertain the SEO Services that were provided by the SEO Company were truly effective and efficient. Perceptions related to one’s brand or company can be changed entirely or enhanced to some extent by employing these services for longer periods of time. Since services are custom made and can be personalized to a great extent, variations should be tried frequently so as to understand what works best for a brand or business and its clients.

By employing SEO services, companies are able to break barriers and venture into countries and locations without being physically present there. Each businessman and entrepreneur aspires to make his or her brand or company the best it can be and achieve the amount of success that is matchless and hence a SEO Company simply shares one’s tasks and takes away quite a lot of one’s responsibility and all of one’s worries. 

Steve Steinberger
www.klicktwice.com
561-281-8330

Klick Twice Technologies, Inc.: SEO & Responsive Website Design

Klick Twice Technologies, Inc.: SEO & Responsive Website Design: SEO & Responsive Website Design If you're like most businesses you either have a website accessible by mobile devices of you a...

Responsive Web Design

SEO & Responsive Website Design

If you're like most businesses you either have a website accessible by mobile devices of you are looking in to doing so. Either way your business will benefit significantly if mobile users can access your site and have a pleasurable experience while doing so. The best way to determine what users are getting out of your website when they visit via a Smartphone or tablet is to test it out yourself. How hard is to navigate through your website? Users may not stick around too long to find out if they aren't happy with their experience within the first couple of minutes.

SEO is important for a successful website and combining it with responsive web design is a must. Not all mobile users have a PC or desktop to access websites so consider the many visitors you could be missing out on if your website isn't mobile-friendly. Here are a couple of reasons to implement a responsive layout to your existing website.

Say Goodbye to Increased Bounce Rates

You might do a search for something while on your Smartphone and click on the first (or one of the top) results. However, after just a few minutes on the site you find yourself frustrated because it's not working correctly. Therefore, you decide to go back and try another website. This could be the reason for a high bouncerate if that is something you're experiencing as of late. Users who are unable to access your site from a mobile device won't likely stay too long on the site because it's more work than they want to endure to find information. 

You can say goodbye to significant bounce rates by incorporating a responsive layout so that mobile users can easily access the valuable information on your website. This also means you can continue adding valuable information without worry of any dysfunction on the user's end. This means happy visitors and potentially happy customers!

Enhanced User Experience

How often do you believe that people visit a website in search of information that they can easily share with others? More often than you realize I'm sure. By offering a user-friendly website your visitors can pass on the valuable information they find which means even more potential visitors to your site. Social media has done great things in terms of spreading the word about anything; including businesses.

Your visitor should be able to access all of your site's content as if they were visiting from a PC instead of their mobile device. Even if you are visiting a page from your desktop and you decide to share it with a friend who accesses it from their phone, the website will be just as user-friendly for them as it was for you.

In addition, if your website has been around for awhile you can continue appealing to modern users through responsive design. If you want all of your visitors to have an exceptional experience, from any device they decide to use, every time they visit your website, you'll want it to be responsive. Just be prepared to watch your traffic numbers increase after launching the responsive design features!

Steve Steinberger
561-281-8330
www.klicktwice.com

Responsive Web Designs Benefits

Responsive Web Designs Benefits

Responsive Web Site Design

Guarantee instant SEO Results

Companies that offer immediate and predictable SEO results are bad for both the businesses that hire them as well as the SEO community as a whole. It is possible to get a short term boost in SEO results. This typically involves using “Black-Hat SEO”. Black Hat SEO involves using underhanded techniques that manipulate the way Google scans sites and tricks the ranking algorithms into giving it a higher ranking on the search results page. Google actively checks for sites using techniques like this and if a site is caught using these techniques they will be punished by getting a lower result ranking or being removed from searches altogether. 

Often times if a company is claiming that they can guarantee a #1 Google result within a short amount of time they are employing Black-Hat tactics which can really hurt you in the long run.

SEO ... How long does it take

Not only is this bad for your company but it cheapens the SEO community in general. SEO is a fairly recent industry, which means that many managers are not too familiar with it. This has created a misconception for some managers that you should be able to predict results in SEO and that if you cannot you are amateur. People do not like to pay money for possibilities they want to see results. Our modern business culture favors fast and immediate results. This is why it is tempting to go for a company using Black Hat techniques.

Proper “White-Hat SEO” should be viewed as a long-term ongoing investment. It can sometimes take months to see noticeable results. Ok, So, How long does it take to see results from SEO? As much as we may want an actual answer the truth is that it depends. SEO is complicated and the time frame can depend on so many different factors.

This is a question that gets asked all the time by business owners. Business owners want to see a reasonable return on investment. The issue is that SEO is difficult to quantify or accurately predict. SEO is not a traditional service like most other business services. Unless you are offering a new service with no competition, it is impossible to guarantee a high result on a Google results page. 

Steve Steinberger
561-281-8330

www.klicktwice.com

10 SEO life lessons

SEO lessons learned.  Some, learned the hard way.

1 There is NO Guarantee
This wasn't the first thing I learned but it is certainly one of the most important. In SEO, like in many other areas of life there is no guarantee – ever.  The reasons are complex – such as algorithms change, competitors attack, or simply your content gets old but the consequences are always the same – you can never guarantee your rankings.

 

2 You Need Lots of Patience to Achieve ResultsSEO is definitely not a get-rich-quick scheme. In order to see results, in addition to skills you need a lot of hard work and patience.

 

3 There Are Clients You'd Better Not Work with
It isn't only SEO where you can find toxic clients but in SEO with its unpredictable nature such clients are even a bigger nightmare. Clients who are not familiar with the specifics of SEO and who want impossible things, like guaranteed rankings are a poison and it's best if you part ways as soon as possible.

 

4 Take Link Building Slow
Backlinks might be the backbone of SEO success and you might want to rush backlink building but this doesn't help. You need lots of patience and time. This applies to linkbuilding as well. You build them slow, even better at a constant pace rather than in a rush over the weekend.

 

5 One Quality Backlink Is Worth More than 100 Crappy OnesA single quality backlink from a reputable relevant, high-ranking site does more than hundreds of crappy links. This was so even before the Panda update but after it crappy links not only lost value completely, they became toxic.

 

6 You Can't Get Good Rankings for a Product/Service that Is Not Good
SEO isn't witchcraft and even with black hat techniques (that are to be avoided for sure), you can't push a product/service that is not good - or at least these good rankings won't last. Even if you manage to get traffic and some conversions, imagine the negative publicity angry users will give you over the Internet.

7 Content Is King
This is repeated all the time because it is so true. If you don't have good content you are just wasting your time and money. Period.

8 Meta Tags Don't HurtMeta tags were much more important 10 years ago than they are today. However, they are still not totally deprecated, especially the

PPC (pay per click) and Google AdWords?

What are PPC and Google Adwords?

How can PPC and Googel AdWords help my business.

PPC and Google Adwords are not different things. Google Adwords is a “flavor” of PPC Advertising. PPC and Google Adwords are actually related to each other. PPC is the internet advertising model and Google Adwords is a type of PPC Provider.

SEO and PPC

Second, PPC Advertising and Google Adwords are not to be confused with SEO. Whereas SEO relies on organic search tactics to appear at the top of a search engine results page (SERP), while PPC Advertising and Google Adwords are types of paid search.

PPC, or pay per click is an internet advertising model that is used to direct traffic to websites. Advertisers or website owners pay a fee every time their ad is clicked by a searcher. Advertisers or website owners specify ad placement and then pay only when their ad is clicked.

Google Adwords is a PPC Provider. Other PPC Providers include Bing and Yahoo! However, Google AdWords is the largest provider. When a searcher clicks the ad the website owner pays the current cost per click (CPC). The CPC is then deducted from the overall budget.

As a type of PPC Advertising, the goal of a Google Adwords campaign is to get your content in front of Google searchers who are searching for related content.

According to searchengineland.com, in Q1 of 2014, paid search clicks “increased 5 percent and click-through-rates (CTR) were up 23 percent year over year (YoY).” The CTR figure is particularly encouraging for PPC campaigns as it shows people are increasingly selecting paid search ads.

However, not all PPC ad campaigns are successful. Like other marketing strategies it depends on your target audience, budget and keyword selection. 

Steve Steinberger

561-281-8330

www.klicktwice.com

Your Company Needs SEO

Your Company Needs SEO

Business SEO

SEO building links with tools

SEO building links with tools

PPC Pros and cons

Before you spend a single penny let's go through the pros first. Some of the top pros of doing PPC advertising:

• You set your budget amount
• You can choose the words or phrases that you bid on
• There are no contracts with the search engines
•  You can turn your campaigns on and off when you decide
•  Results can come in very quick
•  You write the ad text yourself
•  It can be a cheaper form of advertising
•  Visitors are a targeted user, they are searching for you

PPC Pros and Cons

The Cons

• It's not for every industry. If you have a lower price point product and the cost of the clicks are high, it just won’t pay to bid on search phrases. You wind up spending more monies than profits.
• There are no guarantees that you'll make your advertising monies back.
• PPC advertising can be confusing. There is a lot of vocabulary and options to learn. And it can be competitive. If you're industry is competitive it may not be any cheaper than any other method of advertising when all of the costs and clicks are added up.
• You have to watch and be aware of click fraud. This is where people, competitors or robots maliciously click on your ads to use up your PPC money. They have no intentions of buying your product or service. The search engines are actually quite good at detecting this behavior and crediting advertisers automatically.

Each person's experience will be different, but the more you can educate yourself before you get started the more likely you are to be successful and the less money you will waste.

Steve Steinberger

www.klicktwice.com

561-281-8330

Reciprocal Links , good or bad?

Reciprocal Links , good or bad?

QR codes here to stay

QR code Dead or Alive

There are those that believe that the time of QR codes have come and gone. And others believe that we're just getting started.

I believe they are here to stay and have only scratched the surface of their capabilities.

QR Code Marketing

A QR code is like any tool. They have their place within the marketing mix and when used correctly they can be extremely effective. Please keep in mind that QR codes are just one type of image trigger that you could place in your marketing. There are many others, like: image scanning, digital water marketing, and proprietary codes like SpyderLynk.

A QR code is an image embedded with your marketing message. When the QR code is scanned by a smartphone (the QR Code to the left will redirect you to another page, see other QR Code examples) scan the information in the image can trigger a number of events and experiences for the users. For instance, when someone scans a QR code this trigger can take the person to a website, trigger a phone call, save contact information into their address book, add events to their calendar, trigger an email being sent or a text message.

Maybe you want to have them do a post to a social media site like Twitter or depending on their operating system you can display different content. If they're on an Apple iOS device you can have one message delivered to that device and if they are on Android, you could have a different piece of content delivered to those devices.

Steve Steinberger

www.klicktwice.com

561-281-8330