Monday, August 25, 2014

PPC (pay per click) and Google AdWords?

What are PPC and Google Adwords?

How can PPC and Googel AdWords help my business.

PPC and Google Adwords are not different things. Google Adwords is a “flavor” of PPC Advertising. PPC and Google Adwords are actually related to each other. PPC is the internet advertising model and Google Adwords is a type of PPC Provider.
SEO and PPC Advertising

Second, PPC Advertising and Google Adwords are not to be confused with SEO. Whereas SEO relies on organic search tactics to appear at the top of a search engine results page (SERP), while PPC Advertising and Google Adwords are types of paid search.
PPC, or pay per click is an internet advertising model that is used to direct traffic to websites. Advertisers or website owners pay a fee every time their ad is clicked by a searcher. Advertisers or website owners specify ad placement and then pay only when their ad is clicked.

Google Adwords is a PPC Provider. Other PPC Providers include Bing and Yahoo! However, Google AdWords is the largest provider. When a searcher clicks the ad the website owner pays the current cost per click (CPC). The CPC is then deducted from the overall budget.
As a type of PPC Advertising, the goal of a Google Adwords campaign is to get your content in front of Google searchers who are searching for related content.

According to, in Q1 of 2014, paid search clicks “increased 5 percent and click-through-rates (CTR) were up 23 percent year over year (YoY).” The CTR figure is particularly encouraging for PPC campaigns as it shows people are increasingly selecting paid search ads.

However, not all PPC ad campaigns are successful. Like other marketing strategies it depends on your target audience, budget and keyword selection. 

Steve Steinberger

Thursday, August 7, 2014

PPC Pros and cons

PPC Pros and cons

Before you spend a single penny let's go through the pros first. Some of the top pros of doing PPC advertising:

  • You set your budget amount
  • You can choose the words or phrases that you bid on
  • There are no contracts with the search engines
  •  You can turn your campaigns on and off when you decide
  •  Results can come in very quick
  •  You write the ad text yourself
  •  It can be a cheaper form of advertising
  •  Visitors are a targeted user, they are searching for you
PPC Pros and Cons
PPC Pros and Cons
The Cons

  • It's not for every industry. If you have a lower price point product and the cost of the clicks are high, it just won’t pay to bid on search phrases. You wind up spending more monies than profits.
  • There are no guarantees that you'll make your advertising monies back.
  • PPC advertising can be confusing. There is a lot of vocabulary and options to learn. And it can be competitive. If you're industry is competitive it may not be any cheaper than any other method of advertising when all of the costs and clicks are added up.
  • You have to watch and be aware of click fraud. This is where people, competitors or robots maliciously click on your ads to use up your PPC money. They have no intentions of buying your product or service. The search engines are actually quite good at detecting this behavior and crediting advertisers automatically.

Each person's experience will be different, but the more you can educate yourself before you get started the more likely you are to be successful and the less money you will waste.

Steve Steinberger