What are PPC and Google Adwords?How can PPC and Googel AdWords help my business.
PPC and Google Adwords are not different things. Google Adwords is a “flavor” of PPC Advertising. PPC and Google Adwords are actually related to each other. PPC is the internet advertising model and Google Adwords is a type of PPC Provider.
|SEO and PPC|
Second, PPC Advertising and Google Adwords are not to be confused with SEO. Whereas SEO relies on organic search tactics to appear at the top of a search engine results page (SERP), while PPC Advertising and Google Adwords are types of paid search.
PPC, or pay per click is an internet advertising model that is used to direct traffic to websites. Advertisers or website owners pay a fee every time their ad is clicked by a searcher. Advertisers or website owners specify ad placement and then pay only when their ad is clicked.
Google Adwords is a PPC Provider. Other PPC Providers include Bing and Yahoo! However, Google AdWords is the largest provider. When a searcher clicks the ad the website owner pays the current cost per click (CPC). The CPC is then deducted from the overall budget.
As a type of PPC Advertising, the goal of a Google Adwords campaign is to get your content in front of Google searchers who are searching for related content.
According to searchengineland.com, in Q1 of 2014, paid search clicks “increased 5 percent and click-through-rates (CTR) were up 23 percent year over year (YoY).” The CTR figure is particularly encouraging for PPC campaigns as it shows people are increasingly selecting paid search ads.
However, not all PPC ad campaigns are successful. Like other marketing strategies it depends on your target audience, budget and keyword selection.