The Search Engine Optimization (SEO) Specialist's main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to the sites by improving page rank within search engines.
An SEO Specialist will develop content to include keyword or phrases that will increase traffic to the sites. They will analyze the websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments within the business.
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