Monday, July 25, 2016

Signals for Local Search

There are many factors that determine where your website is located within the local Search market.  We can break down the local search signals in the following way:
  • Google My Business Signals (14.7%)
    (Categories, Keyword in Business Title, Proximity, etc.)
  • External Loc. Signals (13.6%)
    (IYP/aggregator NAP consistency, Citation Volume, etc.)
  • On-page Signals (20.3%)
    (Presence of NAP, Keywords in Titles, Domain authority, etc.)
  • Link Signals (20.0%)
    (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
  • Review Signals (8.4%)
    (Review quantity, Review velocity, Review diversity, etc.)
  • Social Signals (5.0%)
    (Google+ authority, Facebook likes, Twitter followers, etc.)
  • Behavioral/Mob. Signals (9.5%)
    (Click through rate, Mobile clicks to call, Check-ins, Offers, etc.)
  • Personalization (8.5%)
The full Story is here: Local SEO Services 
Steve Steinberger

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