SEO for Video ranking myths
First, the idea that you can buy popularity. There are a number of services out there that will let you pay to have people come to your video, click play, leave comments and embed your video on different sites. Or do things like give thumbs up, or favorites to your videos. You can do that kind of trickery and it may work for a short period of time.
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| Video SEO | SEO for Video |
Youtube, Google, and Bing have
seen this before. It's not an original tactic. In fact, it's been going on for
over a 10 years. If you get 1,000 views in three days and then nothing after
that the search engines are going to know something's wrong. They look for
anomalies. So, any anomalies in views or comments or anything like that could
just get you pushed right down the rankings at best because your velocity tails
off. Worst case they'll find out and
they'll actually penalize you. They'll push your videos down in the ranking or
remove them. Its not worth it, so do NOT do it. The payoff is far too small
unless you are going to be buying video views forever. It's very hard to be
sneaky about it and it's impossible to sustain it or hide it from the search
engines.
The search engines will find
out. The second myth is that, Google can
automatically index the voice track of a video. While YouTube does have a
transcription function, functionality like this aren't yet at the point where
they can drive rankings. Inaccurate transcription may mean inaccurate
classification. Classifications are a crucial element of video SEO. Make sure
that you get your own transcript done.
The third one is that you have to use YouTube to rank a video on Google. This is simply not true. Many videos rank that were hosted on other sites. Although, YouTube is the primary search engine for videos. You might just want to use another service because you want to avoid ads or you want a more customizable video player. There are reasons that you might want to make that trade-off.
The third one is that you have to use YouTube to rank a video on Google. This is simply not true. Many videos rank that were hosted on other sites. Although, YouTube is the primary search engine for videos. You might just want to use another service because you want to avoid ads or you want a more customizable video player. There are reasons that you might want to make that trade-off.
Fourth and arguably the worst
of all the myths is that there's some magic formula. We get lots of emails from
services and systems claiming they can draw thousands of visitors to our site by
pushing my video to dozens and dozens of different video hosting services. This
may work some of the time but more often your video ends up on dozens of low
quality hosting services completely unwatched.
You're much better off
directing your efforts and resources on a single hosting service like YouTube
or Vimeo and real audience building. That's what this really boils down to.
Shortcuts to getting our video ranked just do NOT exist. They're possibilities,
but they don't exist as long term video SEO tactics.
So, do it right. Make it easy for search engines to classify your videos and work to build a natural audience interest in them. Focus on best practices and video SEO can be a great traffic driver.
So, do it right. Make it easy for search engines to classify your videos and work to build a natural audience interest in them. Focus on best practices and video SEO can be a great traffic driver.
Steve Steinberger
561-281-8330
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