Web Content

Recognizing different types of content

To understand the different kinds of web content that users in search engines can interact with on the Web, let’s look at our make believe “Canvas Shoe Design” website. One of the most common forms of website content on web pages is text content. If you look at any web site you can read and learn about the website and the kind of information that can be found on this page.

Web Content Management

When you click into the Resources section you find more text content presented in a few different ways. There are some organized headings and subheadings along with the paragraphs of body text.

There might be a checklist at the bottom organized by bullet points, and when you click on the FAQ link it takes you to a page of content organized by a series of questions and answers. All of this different content is formatted in different ways so that it's easier for both users and search engines to understand the content.

Another form of content found on web pages is imagery. Images can often be more effective than text in conveying a powerful message. For example, on the about us page you might be drawn to this image of a model wearing the newest canvas style shoes standing on the beach, and it helps you get a visual feel for the product. While the text of this page says the same thing, the feelings and emotions of this message are much better communicated through imagery.

Video is another form of content we find on the pages of the Web. You may have a featured section about the latest canvas styles, as well as a video clip. The rich sights and sound of video can do what images and text alone cannot. Here, you get to see and hear from people that are actually using the product. You can see the motion of the waves the wind, and we see a real person wearing the shoes. It makes this content really tangible, and allows us to almost experience it.

There are other creative forms of content out there as well. Audio clips, interactive animations, games, and more abound across the Internet. The key is to think about what kind of content will be effective, useful, and helpful for your specific audience. While the search engines are what may bring visitors to your website, once they get there you'll need to engage them and ultimately convert them on your business goals. And using a mix of the most effective content types is sure to help the user experience.

Steve Steinberger

www.klicktwice.com

561-281-8330