Wednesday, June 25, 2014

4 Video ranking myths

SEO for Video ranking myths

First, the idea that you can buy popularity. There are a number of services out there that will let you pay to have people come to your video, click play, leave comments and embed your video on different sites. Or do things like give thumbs up, or favorites to your videos. You can do that kind of trickery and it may work for a short period of time. 

Video SEO
Video SEO | SEO for Video
Youtube, Google, and Bing have seen this before. It's not an original tactic. In fact, it's been going on for over a 10 years. If you get 1,000 views in three days and then nothing after that the search engines are going to know something's wrong. They look for anomalies. So, any anomalies in views or comments or anything like that could just get you pushed right down the rankings at best because your velocity tails off.  Worst case they'll find out and they'll actually penalize you. They'll push your videos down in the ranking or remove them. Its not worth it, so do NOT do it. The payoff is far too small unless you are going to be buying video views forever. It's very hard to be sneaky about it and it's impossible to sustain it or hide it from the search engines.

The search engines will find out.  The second myth is that, Google can automatically index the voice track of a video. While YouTube does have a transcription function, functionality like this aren't yet at the point where they can drive rankings. Inaccurate transcription may mean inaccurate classification. Classifications are a crucial element of video SEO. Make sure that you get your own transcript done.

The third one is that you have to use YouTube to rank a video on Google. This is simply not true. Many videos rank that were hosted on other sites. Although, YouTube is the primary search engine for videos. 
You might just want to use another service because you want to avoid ads or you want a more customizable video player. There are reasons that you might want to make that trade-off.

Fourth and arguably the worst of all the myths is that there's some magic formula. We get lots of emails from services and systems claiming they can draw thousands of visitors to our site by pushing my video to dozens and dozens of different video hosting services. This may work some of the time but more often your video ends up on dozens of low quality hosting services completely unwatched.

You're much better off directing your efforts and resources on a single hosting service like YouTube or Vimeo and real audience building. That's what this really boils down to. Shortcuts to getting our video ranked just do NOT exist. They're possibilities, but they don't exist as long term video SEO tactics.

So, do it right. Make it easy for search engines to classify your videos and work to build a natural audience interest in them. Focus on best practices and video SEO can be a great traffic driver.

Steve Steinberger

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