Building internal website links
|Internal Link Building|
Navigation links and Contextual links.
Navigation links are typically links found on the top, side, or bottom of your web pages. You can think of them as part of the framework of your site. Navigation links are present on every page of the site, and they're used to help guide users as they click around your site and find what they're looking for. Search engines will analyze your navigation links to determine a hierarchy of pages that drill down from your homepage, and they will be able to see how your content is organized.
Outside the navigational framework of your website, you'll have contextual links. These are links within the content of a specific page that point to another page on your site. Just like external links, these can be very helpful when the content of one page makes reference to the content of another page. Contextual links help users by cross- referencing other relevant information, but they help search engines too. Search engines can look at the anchor text of an internal link to help it understand the content of the page the link points to. Internal links help the search engines determine topical relevancy between pages, and the importance of a page, by the quantity of internal links pointing to it.