Monday, June 9, 2014

Facebook Marketing

Facebook Marketing

Facebook has revolutionized how people socialized and made the internet the new way friends and family can connect and express their feelings through posting text, images, and videos. With over a billion users, Facebook has become a tool marketers can not ignore. Users have become too attached to Facebook and with the advancement in the mobile phone technology, more and more people are accessing this platform using their phones. All this information is important to your business because you need customers and most of your customers are on Facebook. So, does Facebook marketing work?

Many businesses have abandoned their Facebook accounts because they were not working as they were led to believe by the information they got online. In business, a marketing strategy can only work if you the business owner spends resources and are willing to dedicate to them. It’s not all about posting images and your latest achievement unless it’s your personal account. For a business account, you will need to update and post worthwhile information that will not only get the audience interested, but make them want to visit your website or your physical business.

facebook marketing
Facebook marketing, yes it does work

Its simple for your Facebook marketing campaign to work. You will need to post content that the audience needs. Try not to concentrate too much on selling your products and services and explaining what they are all about. Consumers are not interested in such information, they are interested in things that will improve their lives or solve problems. Give them answers to what they are looking for. This is how they will remain glued to your website and will recommend your Facebook page to their friends. Interesting content will always get likes and shares and this is the first step to going viral and getting more fans.

Plain text, regardless of how interesting it is, can get boring over time. Humans are attracted to images and videos more than they are to text. With that said, brighten up your Facebook page with interesting images. These should not only be about your business, go out of your way to find funny images related to your line of operation. Again, this is what will keep the audience waiting for your next post and directing them where you want will not be a difficult task.

Facebook is a social media platform and you should treat it as such. It is not a one way communication channel like most of the other conventional advertising methods. It is a two-way channel where you should engage as much as possible. Consumers appreciate a business that comes down to their level to discuss important issues about the business, the environments and about anything topic that you have knowledge in. In the process, you will get to understand your audience better and know their needs. This will put you in a better position to serve them and strengthen the bond between your business and your customers. The bottom line, Facebook can be a very effective marketing tool.

Steve Steinberger

No comments:

Post a Comment