Tuesday, June 17, 2014

“Superior” SEO Strategies VS “Inferior” SEO Strategies

“Superior” SEO Strategies VS “Inferior” SEO Strategies

Marketers who rate the ability of their companies’ SEO strategy to achieve important objectives as very successful (“Superior Strategy”) show some different priorities than those who deem their strategies to not be successful (“Inferior Strategy”), according to a report from Ascend2 conducted in partnership with Research Underwriters. 

“Superior” SEO Strategies VS “Inferior” SEO Strategies
                         “Superior” VS “Inferior” SEO 
One of the most obvious differences between the groups is in their approach to social media integration: 38% of those with a “superior strategy” describe their integration of social with SEO strategy and tactics as extensive compared to just 2% of those with an “inferior strategy.”

Moreover, while just 5% of those with a “superior strategy” say they are not integrated fully half of the “inferior strategy” group have no integration at all.

The connection between social and search has been noted a many times recently. A Searchmetrics study found social signals to be the highest correlating factors with Google rankings. A BrightEdge survey showed 8 in 10 search marketers believing that social sharing of content will be a more important means to improve rank this year than last.

How else do successful SEO strategists differ from their struggling counterparts? The study suggests that those with a “superior strategy” are:

More likely to look at increases in traffic conversion rates, SEO ROI, and content development as important objectives and less likely to count increased web traffic, improved brand awareness and improved keyword management as top goals.

The successful SEO strategists are more likely to cite changing search engine algorithms as a critical obstacle to achieving their objectives (39% vs. 11%), and far less likely to point to the lack of a clear and concise strategy (6% vs. 58%) as a main challenge.

About 67% of the successful SEO strategists are more likely to say that creating original content is their most effective SEO tactic (55% vs. 33%). While also being more likely to say that keyword management and external link building are effective.

The two groups do share some common beliefs with both saying that. Improving organic search rankings is their top objective. The lack of budget and/or headcount is their top obstacle. Updating website content is an effective SEO tactic and website visitor traffic and trend is a useful metric.

Steve Steinberger

No comments:

Post a Comment